“Underage alcohol drinking is a problem right here in our communities. Don’t let it be a problem for your child. You are the key factor in preventing underage drinking and making sure your child grows up healthy, happy and successful. Tell your children exactly where you stand … have the talk as early as eight or nine … and continue talking throughout their childhood. With our Coalitions and Prevention Partners serving communities throughout our network and the resources and tools on our website …. we are “In It To Win IT” with you!”

Doris Nardelli

Director of Communications


Take Action to Prevent Underage Alcohol Use

5 Conversation Goals

Research suggests that one of the most important factors in healthy child development is a strong, open relationship with a parent. It is important to start talking to your children about alcohol and other drugs before they are exposed to them.

“Talk. They Hear You.” App

Substance Use Prevention

Get informed, be prepared, and take action to prevent underage drinking and other drug use.

SAMHSA’s new “Talk. They Hear You.” campaign mobile app helps parents and caregivers prepare for some of the most important conversations they may ever have with their kids. It shows them how to turn everyday situations into opportunities to talk with their children about alcohol and other drugs, and equips them with the necessary skills, confidence, and knowledge to start and continue these conversations as their kids get older. The app also helps prepare communities to implement and promote the campaign locally and educators to engage student assistance professionals, school leaders, and families in supporting the needs of students who may be struggling with substance use, mental health, or school-related issues. The “Talk. They Hear You.” campaign mobile app is available on the App StoreSMGoogle Play™, the Windows® Store, and Windows® Phone Store.


“About the “Talk. They Hear You.” App

The app is designed to help parents and caregivers, educators, and communities:

  • Get Informed. Increase awareness about underage drinking and other drug use.
  • Be Prepared. Introduce skill-building techniques and share available resources and tools.
  • Take Action. Increase actions to help prevent underage drinking and other drug use.

The app features sample conversation starters, ways to keep the conversation going, an interactive practice simulation section, and the opportunity to earn badges for practicing and having real-life conversations. It also includes a resources section with informative and useful videos, fact sheets, brochures, infographics, guides/toolkits, and more.

Learn more about the goals for these important conversations and find other tips and information to help prevent underage drinking and other drug use on the Parent Resources page.

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Last Updated: 05/12/2021