“Underage alcohol drinking is a problem right here in our communities. Don’t let it be a problem for your child. You are the key factor in preventing underage drinking and making sure your child grows up healthy, happy and successful. Tell your children exactly where you stand … have the talk as early as eight or nine … and continue talking throughout their childhood. With our Coalitions and Prevention Partners serving communities throughout our network and the resources and tools on our website …. we are “In It To Win IT” with you!”
Doris Nardelli
Director of Communications
“Underage alcohol drinking is a problem right here in our communities. Don’t let it be a problem for your child. You are the key factor in preventing underage drinking and making sure your child grows up healthy, happy and successful. Tell your children exactly where you stand … have the talk as early as eight or nine … and continue talking throughout their childhood. With our Coalitions and Prevention Partners serving communities throughout our network and the resources and tools on our website …. we are “In It To Win IT” with you!”
Doris Nardelli
Director of Communications
  • February: Black History Month
  • February: Cancer Prevention Month
    • Educate yourself about alcohol’s role in cancer risk.
  • February: Teen Dating Violence Awareness Month
  • February: Heart Health Month
    • Healthy habits are key to a healthy life. Talk with youth about making good decisions when it comes to alcohol and other drugs to keep their hearts healthy.
  • February: Youth Leadership Month
    • Remind kids that they are great leaders who can encourage other kids to be drug and alcohol free.
  • Feb 2: Groundhog Day
  • Feb 7: National Send a Card to a Friend Day
    • Encourage youth to check in with friends and speak up if there are problems.
  • Feb 10:  Lunar New Year
  • Feb 11: Super Bowl
    • A time when many people drink alcohol.
  • Feb 11-17: Children of Addiction Awareness Week
  • Feb 13: Mardi Gras
  • Feb 14: Valentine’s Day
    • A day of love. Share the love with youth, and remind them to love themselves by staying healthy and substance free.
  • Feb 19: Presidents’ Day

Impaired Driving: Talk With Your Kids

“5 Conversation Goals”
Fact Sheet

“Why Small Conversations Make a Big Difference” Fact Sheet

“Answering Your Child’s Tough Questions” Fact Sheet

Take Action to Prevent Underage Alcohol Use

5 Conversation Goals

Research suggests that one of the most important factors in healthy child development is a strong, open relationship with a parent. It is important to start talking to your children about alcohol and other drugs before they are exposed to them.

“Talk. They Hear You.” App

Substance Use Prevention


Get informed, be prepared, and take action to prevent underage drinking and other drug use.

SAMHSA’s new “Talk. They Hear You.” campaign mobile app helps parents and caregivers prepare for some of the most important conversations they may ever have with their kids. It shows them how to turn everyday situations into opportunities to talk with their children about alcohol and other drugs, and equips them with the necessary skills, confidence, and knowledge to start and continue these conversations as their kids get older. The app also helps prepare communities to implement and promote the campaign locally and educators to engage student assistance professionals, school leaders, and families in supporting the needs of students who may be struggling with substance use, mental health, or school-related issues. The “Talk. They Hear You.” campaign mobile app is available on the App StoreSMGoogle Play™, the Windows® Store, and Windows® Phone Store.

   

“About the “Talk. They Hear You.” App

The app is designed to help parents and caregivers, educators, and communities:

  • Get Informed. Increase awareness about underage drinking and other drug use.
  • Be Prepared. Introduce skill-building techniques and share available resources and tools.
  • Take Action. Increase actions to help prevent underage drinking and other drug use.

The app features sample conversation starters, ways to keep the conversation going, an interactive practice simulation section, and the opportunity to earn badges for practicing and having real-life conversations. It also includes a resources section with informative and useful videos, fact sheets, brochures, infographics, guides/toolkits, and more.

Learn more about the goals for these important conversations and find other tips and information to help prevent underage drinking and other drug use on the Parent Resources page.

Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

Google Play and the Google Play logo are trademarks of Google LLC.

Microsoft, Windows, and the Windows Store logos are trademarks of the Microsoft group of companies.

Last Updated: 05/12/2021

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